Following a series of successful brand launch events across the Middle East, SOUEAST has officially introduced its latest lineup: the S09 Smart Premium D-class SUV, S07 Urban Intelligent C-class SUV, and S06 Urban Stylish C-class SUV, along with the hybrid S06 DM version. These models bring fresh energy to the region´s urban mobility landscape, blending stylish, comfort and warm-tech driving experience.

(Image 1:SOUEAST has officially introduced its latest lineup)

S09 Smart Premium SUV: A new benchmark for D-class SUVs

The S09, named “Soul Knight,”emotion self-identity, progress, romance and freedom. As SOUEAST´s first D-Class luxury SUV, it caters to urban elites, offering a seamless mix of luxury, performance, and smart technology.

The body features a golden ratio design with sleek, flowing lines. The LED headlights and meteor-style taillights complement each other, while the U-shaped digital pixelated grille emphasizes the model´s luxurious presence. With 6 stunning color options, the S09 delivers a refined, ceremonial feel.

Measuring an impressive 4,858mm in length, 1,925mm in width, and 1,780mm in height, with a wheelbase reaching 2,850mm, the S09 offers flexible 5- or 7-seat configurations, a spacious 1,130L luggage space and 41 storage compartments, catering to various storage needs. The seats are made from eco-friendly materials and ergonomically designed with heating and ventilation functions to ensure ultimate comfort, while a 10.25-inch LCD dashboard and 15.6-inch console screen create an intuitive user experience. The 2.0T GDI engine, Qualcomm Snapdragon 8155 smart chip, and ADAS technology provide a seamless, safe, and intelligent driving experience.

Urban Intelligent S07: A new standard for SUVs

The S07 blends trendy design with advanced technology, offering an unprecedented driving experience for the Middle Eastern customers.

Drawing inspiration from pioneering and futuristic design, as well as avant-garde fashion, the S07 features a seamless front LED light bar paired with a high-tech "starry sky" grille, while the rear boasts the 3D-sculpted taillight trim. The sleek lines and forward-thinking design of the model exude a strong sense of modernity.

The S07´s dimensions—4,724mm in length, 1,900mm in width, and 1,730mm in height with a wheelbase of 2,720mm—are complemented by 7 stylish exterior color options, making each model a unique expression of individuality.

Inside, the S07 combines innovation with style, featuring an electric 6-way adjustable driver´s seat with memory function, along with dual 12.3-inch connected screens for an aesthetic, user-friendly interface. Smart features such as a Qualcomm Snapdragon 8155 chip, 3-zone climate control, and dual-zone precision voice control in multiple languages improve convenience and comfort, making every journey effortless.

The S07 is powered by a 1.6TD engine paired with a 7DCT transmission, delivering efficient power and smooth gear shifts. ADAS technology provides enhanced safety, making every drive as secure as it is enjoyable.

Urban Stylish S06: A new definition of own style

The S06 is designed for urban stylish creators who appreciate bold style, practical intelligence, and an exciting driving experience.

Its aggressive roaring tiger front face and sharp, dynamic body lines, along with R20 inch wheel hub, give the S06 a sporty and confident appearance. The full-width LED sequential tail lights illuminate the night, enhancing the model´s visibility and distinctiveness.

With dimensions of 4,616mm in length, 1,910mm in width and 1,690mm in height, with a wheelbase of 2,720mm, the S06 offers exceptional space in its class. Available in 6 vibrant colors and 3 interior color choices, it is fully customizable to suit individual tastes.

Inside, the S06 combines style with practicality, featuring an in-vehicle infotainment system, Sony 9-speaker audio system, and a multi-language intelligent voice control, offering a great balance between value and technology.

The S06 is equipped with integrated leather seats, dual-zone air conditioner, and 32 well-designed storage compartments to keep everything organized. The magic seats feature a flexible folding design, while the ultra-wide panoramic sunroof provides expansive views.

Powered by a 1.6T engine and 7DCT transmission, the S06 offers thrilling driving dynamics. The model also comes with L2-level ADAS, a 540° panoramic camera, and a host of intelligent safety features, ensuring peace of mind on every journey.

In line with the Middle East´s push for sustainable mobility, SOUEAST has launched the hybrid version of the S06, the S06 DM. The S06 DM is powered by a 1.5T GDI hybrid-specific engine, producing 150KW and peak torque of 310N·m. It accelerates from 0 to 100 km/h in just 7.9 seconds, offering both impressive fuel efficiency and dynamic performance.

The S06 DM boasts an extended range with a 19.5kWh high-capacity battery that offers an NEDC-rated pure electric range of 114 km, and a combined range up to 1,000 km, providing customers with the freedom to travel long distances without worrying about recharging.

To enhance performance in extreme climates, SOUEAST conducted high-temperature durability tests, optimizing air conditioning efficiency and component heat resistance for maximum reliability in the region´s hot weather.

With these innovations, SOUEAST continues to lead in urban mobility, offering sophisticated, intelligent, and sustainable solutions for the Middle East´s evolving transportation landscape.